DOI:10.20894/IJBI.
Periodicity: Bi Annual.
Impact Factor:
SJIF:5.065
Submission:Any Time
Publisher: IIR Groups
Language: English
Review Process:
Double Blinded

News and Updates

Author can submit their paper through online submission. Click here

Paper Submission -> Blind Peer Review Process -> Acceptance -> Publication.

On an average time is 3 to 5 days from submission to first decision of manuscripts.

Double blind review and Plagiarism report ensure the originality

IJBI provides online manuscript tracking system.

Every issue of Journal of IJBI is available online from volume 1 issue 1 to the latest published issue with month and year.

Paper Submission:
Any Time
Review process:
One to Two week
Journal Publication:
June / December

IJCOA special issue invites the papers from the NATIONAL CONFERENCE, INTERNATIONAL CONFERENCE, SEMINAR conducted by colleges, university, etc. The Group of paper will accept with some concession and will publish in IJBI website. For complete procedure, contact us at admin@iirgroups.org
Paper Template
Copyright Form
Subscription Form
web counter
web counter
Published in:   Vol. 1 Issue 1 Date of Publication:   June 2012

Study of Improving the Customer Relationship Management by Data Mining Applications

E .Manigandan,V.Shanthi

Page(s):   18-20 ISSN:   2278-2397
DOI:   10.20894/IJBI.105.001.001.006 Publisher:   Integrated Intelligent Research (IIR)


  1. Rajan,K. ,   "Data Mining Techniques for Marketing",   Sales and Customer Support, John Whiley &Sons   ,1997
    View Artical

  2. Berry, M., Linoff, G,   "Application of data mining techniques in customer relationship management",   A literature review and classification   ,Vol.2   ,Issue 11
    View Artical

  3. E.W.T. Ngai, Li Xiu, D.C.K. Chau,   "Using data mining techniques for decision support systems",   Proceedings of the International Conference on Sig   ,2006
    View Artical

  4. Danubianu M,   "Controversies in competitive intelligence: The enduring issues.Westport, CT: Praeger   ,2003
    View Artical

  5. Fleisher, C. S., & Blenkhom, D,   "Four elements of customer relationship management",   Cap Gemini White Paper
    View Artical

  6. IDC & Cap Gemini,   "Marketing for Hospitality and Tourism, second edition,Upper Saddle River, NJ: Prentice-Hall   ,1999
    View Artical

  7. Kotler, P., Bowen, J., and Makens, J.,   "Antecedents of Technological Change in the Hospitality Industry",   Tourism Analysis   ,Vol.4   ,Issue 1   ,1999
    View Artical

  8. Olsen, M., Connolly, D,   "Intelligent System For Impact Prognosis Of The Economic Decisions At District Level",   Advances in Electrical and Computer Engineering
    View Artical

  9. 9.Pentiuc., Ghe-St, MORARIU, N. Morariu, M, Pentiuc. L,   "Workflow resource selection from UDDI repositories with mobile agents",   Proceedings of Web2003, USA   ,2003
    View Artical

  10. Zhao, L. J., & Zhu, D,   "Data mining for network intrusion detection: A comparison of alternative methods   ,Vol.32   ,Issue 4   ,2001
    View Artical

  11. Zhu, D., Premkumar, G., Zhang, X., & Chu, C.,   "J. CRISP-DM: Towards a standard process model for data mining",   In Proceedings of the 4th International Conference   ,2000
    View Artical

  12. Wirth, R. and Hipp,   "Successfully development and Implementing Continuous relationship management",   eBusiness executive report   ,2000
    View Artical

  13. WH Chen,D Huang, H Guo, Applications of Data Mining in CRMOtt, J,   "The CRM Handbook: A Business Guide to Customer Relationship Management",   Addison WesleyProfessional   ,2002
    View Artical

  14. Jill Dych,   "Accelerating Customer Relationships Using CRM and Relationship Technologies   ,2001
    View Artical

  15. Swift, Ronald S.,   "Mining the change of customer behavior in an internet shopping mall",   Expert Systems with Applications   ,Vol.21
    View Artical