Gross National Happiness (GNH) was planned in an attempt to define an indicator that measures quality of life or social progress in more holistic and psychological terms than only the economic indicator of gross domestic product (GDP) and is generated to reflect the happiness and general well-being of the Bhutanese population more accurately and profoundly than a monetary measure. According to His Majesty Fourth King of Bhutan we are not concerned about Gross National Product; we care about Gross National Happiness.