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Published in:   Vol. 8 Issue 2 Date of Publication:   December 2019

Mobile Applications Enhance Business Progression: An Efficacious Review

Subitha Subitha George,Brilly Sangeetha Samuel, Nesaian Reginal Wilfred, Ben George Ephrem

Page(s):   47-49 ISSN:   2278-2397
DOI:   10.20894/IJBI.105.008.002.005 Publisher:   Integrated Intelligent Research (IIR)

Information Technology plays a dynamic role in business media and in commercial computing. In the current technological setting, people show grace on smart mobile phones, Personal Digital Assistants (PDA) and other smart mobile devices. Mobile Commerce (M-Commerce) services are recent trend in commercial processes including, online shopping, transactions, billings, recharge and so forth. Mobile applications (apps) are considered as a current fashion in M-Commerce. Globally, many of the commercial websites are being replaced with mobile apps. The business mobile application has power to grab maximum customers in national level and also can attract the global customers that results big hike in their business income along with the popularity. The current literature study neatly reports the lack of mobile applications available for customers in Oman. Therefore, we analyze and present the challenges, failures in creating mobile apps by commercial firms or companies in the first phase of the research. The second phase of the research explores the necessity of smart mobile devices, applications and technologies in effectual business process. A maximum number of public in Sultanate of Oman are engaged with mobile devices and smart applications. The core idea of this research study shows the methodologies and possible ways to use those smart mobile applications for Oman national development. Random sampling surveys are also carried out and the resulting effects are also discussed